Do you need a NEW WEBSITE?
Maybe not. You may be able to hire someone to "redesign" your old
site. Be careful when making this decision though. Sometimes, it can actually be more
expensive to redesign a site, than to have it rebuilt from scratch. This is due to the
fact that web design is constantly evolving and changing. What was once (not long ago)
acceptable coding practice, is now considered outdated in web design. It can take more man hours
to "fix" old code, than it does to create new code.
Answer these few questions to find out if you need a new website:
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How long ago was your website built?
If it has been more than 2 years, your code is probably outdated,
and you are probably better off starting from scratch.
-
Was your website built using tables for structural layout?
Tables for structural layout are now frowned upon by most
web developers, and it is thought that the Search Engines (Google, Yahoo, and Bing)
also frown upon this type of layout.
-
Did you, or your "developer" use a website builder tool(template)?
Commercially available "free" tools usually BLOAT the
code, and that causes slower load times. Bloated sites are not good.
-
Did you build the website yourself?
If so, you probably used a website builder tool. See above.
-
If not - when was the last time you had contact with the original designer?
If it has been over a few months, or you can never reach
your current web master, you should consider a whole new site.
-
Do you make regular updates?
Your business does not stay the same, so why should your website?
Maybe your business changes seasonally, if so, your website should adapt. Have you ran
any specials, or promotions lately? Did you update your site when you did?
Easy Website Analytics
My Analaytics reports are designed to keep your statistics at the top of your
mind. Too often, small business owners build it, and forget it. This is one of
the things that causes your website to become outdated, and
drop off the pages of Google.
These reports are emailed to you monthly, take 5 minutes to read, and keep your
website at the top of your mind. When something happens that affects your traffic,
you will know about it immediately, and be able to act.
Starting at only $69/month
More info about my Easy Website Analytics
Website Phone Call Tracking
Phone Call tracking by Pro AD Insight will give you another Metric to measure the
effectiveness of your efforts. With "Dynamic" phone call tracking, I can have your
phone number dynamically change depending on the source of the visitor.
This means that we can insert 1 phone number for visitors from Google, and another
phone nubmer if the visitor is from Yahoo. You can use tracking numbers for only
paid sources (Pay Per Click Ad's) or any other source you like (yellowpages, direct
mail etc.)
Starting @ $44.95/month
More info on website Phone Call Tracking